LIFT is a purpose-driven store created by the West Virginia Coalition Against Domestic Violence that sells apparel and accessories with empowering messages--turning every day wearables into quiet lifelines in your community. Proceeds support the work of the Coalition

Join the 2025 5K

Buy an item from our 2025 5K collection to participate in the "Steps to Safety" in October, DV Awareness Month. Proceeds help fund the work of WVCADV supporting survivors and victim advocates across the state.

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About the Coalition

Staff Picks

Browse through this collection for some of our favorite awareness and outreach items.

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When you shop LIFT, you give back


The items you buy become wearable forms of outreach. You can help fund critical services, raise awareness, and provide help for survivors in the most visible way: on your back, your bag, or your water bottle.

When someone sees a hotline on a tote in a grocery store--or a message of hope on a T-shirt in a school hallway--ShopLIFT makes help visible, accessible, and immediate.